Challenge
How do you communicate the heights of gastronomy in a website without
relying on the expected use of exquisite culinary shots? And to make it
even more challenging, when the restaurant in question serves a unique
form of haute cuisine that’s experimental and artistic at the same
time?
Solution
The solution was an equally avant-garde website that allows the user to
get a taste of what it’s like when true art meets fine dining, which
is a key selling proposition of the restaurant.
As the restaurant believes in weaving art with cuisine, and the uniqueness of every dining experience like a real masterpiece, we translated their inimitable style into a creative interactive concept.
Programming Innovation
Visitors are instantly treated to a unique artistic experience the minute
they start navigating the website: every mouse movement leaves a continuous
brush-stroke trail around the ‘canvas’ of the home page. The
brush trail also reveals the entire navigation along the way (Menu, Reservations,
The Team, etc), culminating with an invitation to ‘Share Your Art’
(Tell-A-Friend function). Your ‘masterpiece’ (the abstract
art you have just created with your mouse movements) is then digitally
captured and sent out as an email invite.
