Challenge
How do you market a high-end HP DreamColor LCD Display
to a target audience who think their current computer monitors are good
enough?
Solution
By highlighting that more than 70% of computer monitors are simply not
capable of displaying colours accurately. An alarming fact for professionals
in the creative industries, where colour fidelity and precision is crucial.
Armed with this insight, we engineered an integrated campaign for the world’s first colour-critical LCD monitor, the HP DreamColor Display. To engage the target audience, we created a digital paradise guarded by fairies and elves – the ‘DreamColor Wonderland’, a haven where ‘Colour Fanatics’ (people obsessive about colour precision) can find eternal happiness.
